Living in Pink History Breast Cancer Bow

Living in Pink was founded by Michele Conley to raise funds for Breast Cancer research. Having participated in the Peeke Performer’s, led by Dr. Pamela Peeke, MD, Michele found she had a lot in common with other mothers and businesswomen who were breast cancer survivors. Michele found that the fight against breast cancer is a journey that can be a surprisingly positive life-changing experience for the patients, their family and friends.

The goal for Living in Pink is to help find a cure so that the next generation of women will not have to endure the emotional and physical pain of breast cancer surgery and treatment.

Directors and Advisory Board Breast Cancer Bow

  • Michele Conley, President and Founder
  • Dr. Pamela Peeke, Chief Medical Advisor
  • Naomi Henderson, Director of Strategic Planning

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Breast cancer is the most common cancer among women, except for nonmelanoma skin cancers. The chance of developing invasive breast cancer at some time in a woman’s life is about 1 in 7 (13.4%).

It was estimated that in 2005 about 211,240 new cases of invasive breast cancer would be diagnosed among women in the United States.

At this time there are slightly over 2 million women living in the US who have been diagnosed with and treated for breast cancer.

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Sponsors and Partners:

Clark Charitable FoundationAmerican Service CenterState Farm InsuranceUnder ArmerTickled PinkJoin the Living in Pink Team

Michele Conley on WUSA9-JC & Friends

Michele Conley on WUSA9 - JC & Friends

Living in Pink's Mission

The mission of Living in Pink, founded in 2004 by two-time breast cancer survivor and mother of four, Michele Conley, is to help find a cure for breast cancer so that the next generation of women will not have to endure the emotional and physical pain of breast cancer surgery and treatment.